MISSION & VALUES
WHO WE ARE
EcoLuxe Living is an 100% New Zealand owned and operated ethical, eco-conscious luxury brand established in 2021.
We are on a mission to help homes and businesses combat single-use consumerism ('single-useism') by providing the best quality, long lasting and/or re-useable, recyclable, repairable alternatives.
One of the most direct way we can limit ecological impacts is with products that last for generations or can be reused, recycled, repaired so the materials in them remain in use, and not in landfills or oceans.
OUR BRAND VALUES
1. Customers First
Every decision we make will be the result from putting our customer's experience at the centre. That means, each action will be taken according to how we can provide the best customer experience AND maintain a healthy, robust growth for our brand's business so that it is a fair, reasonable, win-win outcome for all parties.
2. Clarity, Challenging & Changing
Sustainability is at the heart of our business ethos, but we will not always get things right. That is why we will always be proactively open and honest, act with integrity and hold ourselves accountable - even when no one is looking. And why we will continually seek input and feedback from our customers, listen with humility and respect, challenge ourselves (and the status quo), learn from others that are doing a better job, and diligently improve our business practices (and share what we've learned!) - one day at a time.
We strive to build a brand that serves and gives back to our community and ecosystems. At the time of our brand's launch, we have partnered up with the following organisations. But that's not all we are doing - this is just the beginning of our philanthropic goals:
One Tree Planted - We will plant a tree for every order we receive
Our home planet is currently losing over 15 billion trees each year - that's 56 acres of forests every minute!
One Tree Planted plants trees throughout North America, Latin America, Asia, Australia, New Zealand and Africa, in order to restore vital habitats, decrease pollution, protect wildlife, strengthen local communities and so much more.
Sustainable Coastlines - We will donate 50c for every order we receive
The ocean is the origin and the engine of all life on this planet - and it is under threat from plastic pollution. By 2050, it is predicted that ocean plastic will outweigh all of the ocean's fish.
Sustainable Coastlines enables people to look after the places we love, by coordinating and supporting large-scale coastal clean-up and waterway restoration events, education programmes and public awareness campaigns.
OUR PRODUCT VALUES
1. Thoughtful design
The approach we take toward product design demonstrates a bias for simplicity, utility and minimal waste. Our criteria for thoughtful product design rests on minimalistic style, function/practicality, durability and wastage/product end-of-life. We consider waste as a design flaw and we recognise that we have a responsibility to reduce pre-consumer and post-consumer waste. That is why we made it our goal to design goods that will not only last for many years to come and/or can be reused, recycled, repaired again, but also leave minimal wastage across the supply chain, and therefore leave a minimal impact on our planet.
2. Conscious sourcing
The approach we take toward sourcing, gathering, harvesting - whatever you want to call it - is simple: That it cause no unnecessary harm to people and planet. From the smallest mulberry silkworms to the largest ocean fish species, we want to be part of the solution, not add to the problem.
Our manufacturing partners are ethical, and it is of paramount importance to us that all components of our supply chain are happy, healthy and are treated with integrity.
3. Responsible craft
The approach we take toward making our products comes down to this: We are in the business to protect nature by producing the best, high quality products that will last for generations and/or can be reused, recycled, repaired or upcycled into other new products again at the end of its life.